Republican presidential candidate John McCain promised to run a positive campaign. This week, however, McCain ran a stupid and widely ridiculed attack ad against Barack Obama.
But at the Chicago Sun-Times, Rovian tactics look like a bad bet for McCain. Here's a portion of the Sun-Times analysis:
WASHINGTON -- John McCain's stepped-up aggression raises the question: Will Americans vote for a scold?
A new ad launched Wednesday suggests Democratic rival Barack Obama is nothing more than a lightweight celebrity akin to a Britney Spears or a Paris Hilton. McCain has suggested Obama would rather lose a war than an election and ridicules him for the ''audacity of hopelessness'' in his Iraq policies.
''He's the biggest celebrity in the world,'' his latest ad says. ''But, is he ready to lead?''
Some Republicans welcomed McCain's confrontational strategy. New Hampshire GOP Chairman Fergus Cullen said Republicans in his state ''like to see the McCain campaign on offense.''
But in striking an aggressive pose, McCain is in danger of of letting the caricature of an angry, petulant candidate take seed, and angry candidates don't win elections.