Tuesday, April 5, 2011

Alive and Kicking: Tulsa World's Market Penetration Goes Up. Really.

Some prognosticators have been predicting the death of the newspaper for many years—decades really.

Television news was once thought to mean the death of newspaper. Who wants to read the paper when you can simply turn on the tube? More recently, the explosion of digital media has been widely predicted to be the final nail in the ink-stained coffin.

That may yet happen, but print is still alive and—if not exactly well—still kicking.

Right here in T-town, the Tulsa World has seen its market penetration go up slightly, bucking the doomsayers. The World's penetration, in fact, is in the top 20 of U.S. newspapers, just ahead of the Daily Oklahoman.

But the World's numbers are up two percent, while the Oklahoman's are slightly down. Read the report with 2009-2010 numbers here.

These numbers include print and online penetration, which could be hurt by the World's recent decision to charge for some of its content. The jury's still out on that, but the death of print, once again, has been greatly exaggerated.

(Hat tip to This Land Press for the link.)

1 comment:

Tulsan said...

I like the new e-edition of the paper. Hard copy on Sunday, e-edition the rest of the week. Good job, TW.