When You Can't Win on the Issues, Change the Subject

With his years of experience, you'd think John McCain and his supporters would push the senator's position on the issues, a place where he could shine.

But that's not the thinking over at the McCain camp, as the Washington Post discovered today. It's all about personalities:

Rick Davis, campaign manager for John McCain’s presidential bid, insisted that the presidential race will be decided more over personalities than issues during an interview with Post editors this morning.

“This election is not about issues,” said Davis. “This election is about a composite view of what people take away from these candidates.”

Davis added that issues will no doubt play a major role in the decisions undecided voters will make but that they won’t ultimately be conclusive. He added that the campaign has “ultimate faith” in the idea that the more voters get to know McCain and Barack Obama, the better the Republican nominee will do.